Are you planning your educational programs in the UK from Italy? British School of Marketing International proposes a one-month professional course in the UK which will fully immerse students in the language and culture of the UK. Our choice of four courses will arm students with the appropriate skills and knowledge to gain an advantage in today’s competitive business world.
Overview
BSMI’s professional courses have a duration of 4 weeks where students will fully immerse themselves in one of our intensive business courses. Students will also greatly benefit from spending one month in the UK, and experiencing British culture and way of life. Our short-term certificate courses will add value to a student’s career prospects and further prepare them to work in the ever-changing global market.
Students will not only enhance their career prospects by attending these courses, but also improve their English language skills, as well as have the opportunity to network with other colleagues attending the course.
British School of Marketing International will also give English language support to students
British School of Marketing International has four Professional Diplomas to choose from – Digital Marketing, Leadership and Management, Business Administration and Customer Service.
Professional Diploma in Digital Marketing
Highly experienced digital marketeers will cover the key digital marketing skills required for today’s expanding digital workplace. Areas covered will include PPC, SEO, Google Analytics, Social Media, Digital Display Advertising, Mobile Marketing, Digital Marketing Strategy and Planning.
Professional Diploma in Leadership and Management
The course is designed to provide in-depth knowledge and understanding of key management and leadership practices and principles to enhance effective performance at a practical level. Students will gain knowledge and expertise required to tackle the challenges that managers and employees face regularly.
Professional Diploma in Business Administration
students will gain real life practical knowledge, which can be applied in a business environment. Areas of business covered in the course include business culture and responsibilities, account preparation and innovation in business.
Professional Diploma in Customer Service
The course provides a professional grounding in key aspects of customer service management that can be used immediately within a business environment.
Students will have the opportunity to maximize their academic knowledge and practical skills, which reflect, the challenges and opportunities faced by most businesses in today’s customer service sector.
Learn more about admissions to the UK from Italy – https://britishschoolofmarketing.com/courses/
The importance of one-month professional courses for Italian students
If you are an Italian student who is looking to exhibit a high level of competency in the workplace, these one-month professional courses will be a great benefit to your future career prospects. Students will interact with other students studying the same course as well as meeting students on other courses. Meeting like-minded students will also add to the overall experience of their time in the UK. Students will be able to network and make more contacts which will enhance their studying and career prospects.
Students will be taught by business professionals with relevant industry knowledge. Courses will be supported by real life case studies to make lessons come to life so that classes come to life and students get maximum benefits.
What courses can be studied for 3 to 6 months in the UK?
English language: English language courses in the UK are designed to meet the language requirements from beginner to advanced level. Through these courses, students can practice reading skills, writing skills, listening skills and speaking skills. At British School of Marketing International lessons are well planned by qualified and experienced teachers.
Marketing: A short-term course in marketing might prove to be a big step in your career. The certification course will give you enough understanding of the tactics that lie behind the success of a product or service in a designated demographic. The course will enhance your professional skills by helping you understand the areas of market segmentation, brand positioning, market research, and promotional push strategies.
Business and Marketing English: Business and Marketing English classes bring together many different professionals from all corners of the world. The course is industry-driven, tailored to align with the needs of businesses in the modern workplace by incorporating real-life case studies. The objectives of the course are to give the student skills in English to communicate with professionals in the business and marketing world. Areas covered will include telephone calls, presentations, meetings, emails, reports plus many other aspects of business. Students will also learn about branding strategies, products and services knowledge, defining target audiences, market research and niche market strategies. The knowledge that students gain at BSMI will find this invaluable in their future careers.
Digital Marketing: Digital Marketing is one of the most trending words in the area of business today. The course covers Search Engine Optimization (SEO). You will explore keyword research and the process of selecting suitable keywords for your website, as well as other types of optimisation for online content.
You will learn about a range of specialist tools that are available to help common search engines find, view, and rate websites. You will recognize how SEO is content-driven, and understand the importance of creating fresh, relevant, and original content to enhance your ranking.
The Social Media Marketing module is a practical and intensive course. You will learn how to use advanced analytics platforms such as Facebook and Instagram Insights, Twitter, and LinkedIn Analytics, and this will allow you to become familiar with how to schedule, manage and report your campaigns on your social media channels.
During the Pay Per Click module course, you will understand how to set up your Google AdWords account and develop an AdWords campaign through three key elements: keyword research, ad copy, and landing pages.
At the end of this course, you will be able to conduct keyword research and know all the tools that are available to help run effective PPC campaigns. This will enable you to analyse the search marketing and enhance engagement rates. During this course, you will learn how to set and manage budgets for your AdWords campaign and analyse the effectiveness through detailed reports.
Leadership and Management: This course is ideal for students wishing to progress into business careers where management is the goal. Students will increase their knowledge by capitalising on new ideas and training to become leaders in areas which are, management, planning and communication. The Diploma in Leadership and Management will equip students with the knowledge and expertise required to tackle the challenges that managers and employees face regularly. Key management and leadership principles will be covered to enhance effective performance at a practical level.
In the Contribute to the development of a strategic plan module, learners will be introduced to the concept of understanding, designing and developing a strategic plan. By the end of this unit, learners will be able to analyse the factors which affect strategic planning and contribute to the development of a strategic plan.
The module, Design business processes equips students with an understanding of typical business processes and to develop an understanding of the impact of a process on a business. Students will also have the opportunity to develop their own business processes and understand the impact of various aspects of decision making.
The module, Manage strategic change provides students with both the theoretical and practical skills necessary to manage strategic change. Students will gain an understanding of the reasons behind strategic change, the impacts and results on the company and how to plan and implement strategic change.
The module, Provide leadership and management looks at both the theoretical, but more importantly, practical elements of leadership and management. Students will look at techniques and strategies for providing leadership and management. They will also look at some of the challenges which must be overcome and how this can be achieved. Through the extensive use of practical approaches, students will learn how to provide effective leadership and management
Business administration: Each of the four modules is designed to address one element of business administration. The focus of each module is both theoretical as well as practical with a focus on developing practical skills wherever possible to provide student with real-world business administration experience either through the school, or with external companies and businesses.
The first module will equip learners with the skills and knowledge required to identify and resolve administrative problems in a business environment. Risk assessment and management techniques will be covered to identify and resolve administrative problems. The module will cover effectiveness of different techniques used to resolve administrative problems
The second module, Manage the work of an administrative function, has been designed to provide learners with the skills and knowledge required to organise and manage the work of an administrative function. Evaluate the way in which the purpose and values of an organisation affect the design and delivery of administrative services. The role of IT systems, budgetary requirements and techniques to manage team members will be covered in this module.
The module, Communicate in a business environment, provides learners with an understanding of business communication models, systems and processes. Learners will be able to communicate both verbally and in writing within a business environment.
The module, Manage personal and professional development, will equip learners with the ability to identify areas of personal and professional development and to create, fulfil and maintain a personal and professional development plan for themselves and for their work colleagues.
Customer Service: Every company is known for its customer service to some degree. All companies want a positive brand image and customer service can be a significant determining factor. In many ways, your customer service team is the face of your brand. Your social media presence, advertisements, content, and other external marketing elements obviously make an impression, but your customer service team speaks directly to your customers. And this is why so many successful companies invest a great deal in customer service in today’s extremely competitive marketplace. It is often the defining factor that places a company above its competition.
This course is designed to equip learners with effective customer service skills; exceeding customer expectations by going the extra mile, delivering effective service to a wide range of customers, as well as monitoring and reviewing customer service. Customer service is a key player when it comes to building your brand image and brand loyalty. Almost three out of five consumers report that good customer service is vital to feel commitment towards a brand. Therefore, investing in a customer service team that accurately represents your mission and values is a worthy investment and a wise branding strategy.
In this course learners will be able to deliver effective customer service by providing services to a wide range of customers. Students will be able to provide services to meet the needs of a range of customers, as well as provide ‘added value’ services. Students will learn how to handle a range of customer complaints in line with agreed company procedures
Benefits of short-term professional courses
Studying a short-term professional course in the UK will benefit students, not only through the course itself, but there will be other benefits.
- Significant improvement in your English language skills: International students can obtain a superior command over their linguistic skills. English language will be improved on the course as well as outside the college whilst mixing and meeting new friends.
- Great support facilities for the international students: There is a superb rapport between teachers and students studying at BSMI. So, you can always look for the best possible support facilities for international students.
- Studies combined with fun: The United Kingdom is a wonderful place to learn by immersing yourself in the culture of the country. International students get the taste of a new lifestyle as they come to study here. Many students live with a host family whist in the UK – this is a fantastic opportunity to embrace the culture of the country and have first-hand experience of living in a British home.
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