Pay Per Click (PPC)

Pay Per Click (PPC)

The Pay Per Click module is a practical and intensive course. During this course, you will understand how to set up your Google AdWords account and develop an AdWords campaign through three key elements: keyword research, ad copy, and landing pages.

At the end of this course, you will be able to conduct keyword research and know all the tools that are available to help run effective PPC campaigns. This will enable you to analyze the search marketing and enhance engagement rates. During this course, you will learn how to set and manage budgets for your AdWords campaign and analyze the effectiveness through detailed reports. 

Module Synopsis

The topics that will be covered during lessons are:

  • PPC Strategies 
  • Google Adwords 
  • PPC KPI's 
  • Campaign Setup 
  • Keywords research
  • Ad Copy 
  • Landing Pages 
  • Google Display Network  
  • Remarketing 
  • Bids and Budget 


The following is provided for all of our students:

  • The course is industry-driven, tailored to align with the needs of businesses in the fast-moving digital marketing sector. Students will benefit from industry-leading tuition delivered by some of the most respected experts in the digital marketing field in an online environment. 
  • As part of our ongoing commitment to our stakeholders, BSMI provides extra services such as a CV checker, guidance on developing Linkedin profiles, and using social media for digital marketing.

Who should attend?

This course is designed for students looking to join the digital marketing industry. Students who have background knowledge of the sector through relevant work experience or previous study will have an advantage, but we are willing to consider all students on a case-by-case basis. Students from other backgrounds such as web development, web design, and digital design will also benefit from studying this course.

Entry Requirements

The Pay Per Click module is open to students who have relevant work experience in marketing and/or come from an academic background of business or marketing. However, students with no formal qualifications or experience in the sector will be considered on a case-by-case basis.

English language requirements: Students on this course will need to demonstrate a level of English equivalent to CEFR B1 / IELTS 4.0 to enter. Students demonstrating a lower level of English will be given full support in meeting the required entry requirements.

Course Details
Start Date
Every Month
Teaching hours: 3
Bournemouth, United Kingdom






Pay Per Click 

1 week

3 per week


What’s included:

  • Students will receive 3 hours of Pay Per Click (PPC)  per week online.
  • Students will obtain a CPD Certificate in Pay Per Click (PPC) 

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British School of Marketing International

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Programme Objectives