Digital Strategy & Planning

Digital Strategy & Planning

The Digital Strategy and Planning course provides the skills to create a formal digital marketing plan for your business. You will be able to work effectively with a digital agency as required and establish an approach that will allow you to implement a successful digital marketing strategy. You will know how to produce an effective digital action plan using a range of appropriate marketing tools. 

At the end of this course, you will know how to plan your digital marketing strategies, campaigns, and ads and you will be able to set up clear objectives and goals based on your digital marketing plan and budget. 

Module Synopsis

The topics that will be covered during lessons are:

  • Keys of Digital Strategy and Planning 
  • Setting Objectives 
  • Planning 
  • Appropriate Tools 
  • Action plan 
  • Analysis and Measurement 
  • Setting the Budget 


The following is provided for all of our students:

  • The course is industry-driven, tailored to align with the needs of businesses in the fast-moving digital marketing sector. Students will benefit from industry-leading tuition delivered by some of the most respected experts in the digital marketing field in an online environment. 
  • As part of our ongoing commitment to our stakeholders, BSMI provides extra services such as a CV checker, guidance on developing Linkedin profiles, and using social media for digital marketing.

Who should attend?

This course is designed for students looking to join the digital marketing industry. Students who have background knowledge of the sector through relevant work experience or previous study will have an advantage, but we are willing to consider all students on a case-by-case basis. Students from other backgrounds such as web development, web design, and digital design will also benefit from studying this course.

Entry Requirements

The Digital Strategy & Planning module is open to students who have relevant work experience in marketing and/or come from an academic background of business or marketing. However, students with no formal qualifications or experience in the sector will be considered on a case-by-case basis.

English language requirements: Students on this course will need to demonstrate a level of English equivalent to CEFR B1 / IELTS 4.0 to enter. Students demonstrating a lower level of English will be given full support in meeting the required entry requirements.

Course Details
Start Date
Every Month
Teaching hours: 3
Bournemouth, United Kingdom






Digital Strategy & Planning  

1 week

3 per week


What’s included:

  • Students will receive 3 hours of Digital Strategy & Planning per week online.
  • Students will obtain a CPD Certificate in Digital Strategy & Planning  


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British School of Marketing International

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Programme Objectives