Digital Display Advertising
The Digital Display Advertising is a practical and intensive course, which will teach you the core concepts and terminology associated with digital display advertising, including ad format, campaign setup and planning, target audience and publisher selection, campaign administration, budgeting, measurement, and optimization. You will be able to use different display ad formats and choose the most appropriate one/s for your target audience.
You will know how to develop objectives, set up campaigns, measure, and optimize your campaigns based on Google Analytics.
Module Synopsis
The topics that will be covered during lessons are:
- Key Digital Display Concepts
- Benefits of Digital Display
- Campaigns Steps and Objectives
- Campaign Planning and Budget
- Optimizing the Campaign
- Target Audience
- Ad Format
- Ad Features
- Ad Display Frequency
Benefits
The following is provided for all of our students:
- The course is industry-driven, tailored to align with the needs of businesses in the fast-moving digital marketing sector. Students will benefit from industry-leading tuition delivered by some of the most respected experts in the digital marketing field in an online environment.
- As part of our ongoing commitment to our stakeholders, BSMI provides extra services such as a CV checker, guidance on developing Linkedin profiles, and using social media for digital marketing.
Who should attend?
This course is designed for students looking to join the digital marketing industry. Students who have background knowledge of the sector through relevant work experience or previous study will have an advantage, but we are willing to consider all students on a case-by-case basis. Students from other backgrounds such as web development, web design, and digital design will also benefit from studying this course.
Entry Requirements
The Digital Display Advertising module is open to students who have relevant work experience in marketing and/or come from an academic background of business or marketing. However, students with no formal qualifications or experience in the sector will be considered on a case-by-case basis.
English language requirements: Students on this course will need to demonstrate a level of English equivalent to CEFR B1 / IELTS 4.0 to enter. Students demonstrating a lower level of English will be given full support in meeting the required entry requirements.
Course Details
Start Date
Every Month
Duration
Teaching hours: 3
Price
250
Bournemouth, United Kingdom
|
Class |
Weeks |
Hours |
Cost |
|
Digital Display Advertising |
1 week |
3 per week |
£250 |
What’s included:
- Students will receive 3 hours of Digital Display Advertising per week online.
- Students will obtain a CPD Certificate in Digital Display Advertising