Advance your career in digital with today’s most sought after skills.

The Social Media Marketing module covers the key concepts and terminology used in social media marketing and its primary platform including Facebook, Instagram, Twitter, Pinterest, Youtube, and LinkedIn. This module will help you develop the skills needed to implement the full range of social media tools and platforms to sustain relationships with your customers.

The Search Marketing: SEO module will help you to understand the concept of Search Engine Optimization (SEO) and how you can influence key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more organic traffic. It also covers key terminology and technical insights necessary to cultivate an effective SEO strategy.

The Pay Per Click (PPC) module will teach you about the importance of Pay-Per-Click  Advertising (PPC), and how it can be used to effectively drive quality traffic to your website,  as well as the accompanying terminology and technical skills.

The Digital Display Advertising module will help you to create and implement effective digital display advertising campaigns.

The Digital Strategy and Planning course provides the skills to create a formal digital marketing plan for your business, enabling you to work effectively with a digital agency as required and establish an approach that will allow you to implement a successful digital marketing strategy.

The Email  Marketing course will enable you to construct and deliver an effective email marketing campaign. The module will cover the four foundational aspects of email marketing: data capture, subscriber segmentation, email design, content, email delivery, measurement, and reporting.

The Mobile Marketing course will help you create and deliver effective mobile marketing campaigns. You will study the key concepts that support mobile marketing, and understand the value of immediacy, mobility, and personalization within any mobile marketing activity.