{"id":6216,"date":"2025-11-17T06:39:59","date_gmt":"2025-11-17T06:39:59","guid":{"rendered":"https:\/\/britishschoolofmarketing.com\/?page_id=6216"},"modified":"2026-04-02T14:48:55","modified_gmt":"2026-04-02T14:48:55","slug":"assessment-policy","status":"publish","type":"page","link":"https:\/\/britishschoolofmarketing.com\/zh\/assessment-policy\/","title":{"rendered":"Assessment Policy"},"content":{"rendered":"
<\/div><\/div>
<\/div><\/div>
\n\t
<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\r\n\t
\r\n\t\t
\r\n\t\t\t

Purpose and Scope<\/span><\/b>\u00a0<\/span><\/p>\n

This policy outlines the principles, processes, and responsibilities governing assessment within the College to ensure fairness, consistency, transparency, and compliance with awarding-body, regulatory, and statutory requirements.<\/span>\u00a0<\/span><\/p>\n

This policy applies to:<\/span>\u00a0<\/span><\/p>\n

    \n
  • All learners enrolled on programmes delivered by the College (full-time, part-time, blended, and distance learning).<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • All staff involved in teaching, assessing, verifying, or managing assessments.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • All qualifications and non-accredited learning programmes.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

        Definitions<\/span><\/b>\u00a0<\/span><\/p>\n

        Assessment:<\/span><\/b> The measurement of learner knowledge, skills, and competencies.<\/span>
        \nFormative Assessment:<\/span><\/b> Ongoing checks intended to support learning.<\/span>
        \nSummative Assessment:<\/span><\/b> Formal assessment determining achievement against learning outcomes or criteria.<\/span>
        \nInternal Verification (IV):<\/span><\/b> Quality assurance ensuring assessment decisions are fair, valid, and consistent.<\/span>
        \nExternal Quality Assurance (EQA):<\/span><\/b> Awarding-body checks, external moderation or inspection.<\/span>
        \nReasonable Adjustments:<\/span><\/b> Changes to assessment conditions to remove barriers for learners with disabilities or additional learning needs.<\/span>
        \nSpecial Consideration:<\/span><\/b> Post-assessment adjustments due to unforeseen circumstances.<\/span>\u00a0<\/span><\/p>\n

        Policy Principles:<\/span><\/b><\/p>\n

          \n
        1. Fairness <\/strong>and Inclusivity<\/span><\/b>\u00a0<\/span><\/li>\n<\/ol>\n
            \n
          • Assessments must be accessible, unbiased, and designed to accommodate diverse learning needs.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
              \n
            • Reasonable adjustments must be offered in accordance with the Equality Act 2010.<\/span><\/li>\n<\/ul>\n

              2. Validity and Reliability<\/span><\/b>\u00a0<\/span><\/p>\n

                \n
              • Assessment methods must accurately measure intended learning outcomes.<\/span>\u00a0<\/span><\/li>\n
              • Decisions must be consistent across assessors and over time.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                3. Transparency<\/span><\/b>\u00a0<\/span><\/p>\n

                  \n
                • Learners must receive clear assessment briefs, deadlines, grading criteria, and submission procedures.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                  4. Academic Integrity<\/span><\/b>\u00a0<\/span><\/p>\n

                    \n
                  • The College maintains a strict stance against plagiarism, collusion, contract cheating, impersonation, and misuse of AI.<\/span>\u00a0<\/span> <\/b><\/li>\n<\/ul>\n

                    5. Quality Assurance<\/span><\/b>\u00a0<\/span><\/p>\n

                      \n
                    • All assessments are subject to internal verification and external quality assurance as required by awarding organisations.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                      Assessment Procedures<\/span><\/b>:<\/span><\/p>\n

                      Assessment Planning<\/span><\/b>\u00a0<\/span><\/p>\n

                        \n
                      • Course teams must produce an annual assessment plan indicating assessment types, deadlines, and verification points.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                          \n
                        • Assessment instruments (assignments, exams, practical tasks) must be approved through internal verification before use.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                          Assessment Briefs<\/span><\/b>\u00a0<\/span><\/p>\n

                          Each brief must include:<\/span>\u00a0<\/span><\/p>\n

                            \n
                          • Unit\/module title and learning outcomes<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                              \n
                            • Assessment tasks and instructions<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                \n
                              • Assessment criteria \/ grade descriptors<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                  \n
                                • Submission method and deadline<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                    \n
                                  • Academic integrity statement<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                      \n
                                    • Referencing requirements<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                      Submission of Work<\/span><\/b>\u00a0<\/span><\/p>\n

                                        \n
                                      • Work must be submitted via the designated platform (e.g., VLE) unless otherwise specified.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                          \n
                                        • Late submissions follow the College’s Late Submission Procedure; penalties or restrictions may apply unless evidence of mitigation is provided.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                          Marking and Feedback<\/span><\/b>\u00a0<\/span><\/p>\n

                                            \n
                                          • Assessors must mark work against published criteria only.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                              \n
                                            • Feedback must be:<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                \n
                                              • Constructive and developmental<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                  \n
                                                • Written or recorded, as appropriate<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                    \n
                                                  • Returned within 5 working days\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                    Reassessment and Resubmissions<\/span><\/b>\u00a0<\/span><\/p>\n

                                                      \n
                                                    • Learners may be granted one resubmission or referred attempt, following awarding-body rules.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                        \n
                                                      • Resubmission briefs must not compromise assessment integrity or exceed permitted support levels.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                        Reasonable Adjustments and Special Consideration<\/span><\/b>\u00a0<\/span><\/p>\n

                                                        Reasonable Adjustments<\/span><\/b>\u00a0<\/span><\/p>\n

                                                          \n
                                                        • Provided for learners with declared disabilities or learning needs.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                            \n
                                                          • Must not alter the competence standard being assessed.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                              \n
                                                            • Examples: extra time, assistive technology, modified materials.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                              Special Consideration<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                \n
                                                              • Applied after assessment for learners affected by unexpected circumstances (illness, bereavement, technical failure).<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                  \n
                                                                • Requests must be evidence-based and submitted promptly.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                  Academic Integrity<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                  The College prohibits:<\/span>\u00a0<\/span><\/p>\n

                                                                    \n
                                                                  • Plagiarism<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                      \n
                                                                    • Collusion<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                        \n
                                                                      • Fabrication or falsification of evidence<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                          \n
                                                                        • Contract cheating or unauthorised use of AI-generated work<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                            \n
                                                                          • Use of prohibited materials during exams<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                              \n
                                                                            • Impersonation<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                              Penalties range from resubmission requirements to dismissal, depending on severity.<\/span>\u00a0<\/span><\/p>\n

                                                                              Internal Verification (IV) and Quality Assurance<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                              Internal Verification<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                \n
                                                                              • All assessment briefs and samples of learner work must be internally verified.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                  \n
                                                                                • IV records must be stored securely and made available for audit.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                  External Quality Assurance<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                    \n
                                                                                  • The College will cooperate fully with external verifiers, moderators, regulators, and inspectors.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                      \n
                                                                                    • Recommendations must be actioned within agreed timelines.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                      Record-Keeping<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                        \n
                                                                                      • Assessment decisions, feedback, verification documents, and learner submissions must be stored securely in line with GDPR.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                          \n
                                                                                        • Retention periods follow awarding-body and legal requirements (typically minimum 3\u20135 years).<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                          Appeals and Complaints<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                          1. Assessment Appeals<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                          Learners may appeal if they believe:<\/span>\u00a0<\/span><\/p>\n

                                                                                            \n
                                                                                          • Procedures were not followed<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                              \n
                                                                                            • Assessment criteria were misapplied<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                \n
                                                                                              • Reasonable adjustments were not provided<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                  \n
                                                                                                • Bias or discrimination occurred<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                  Appeals are made using the appropriate form on the BSMI website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                  2. Complaints<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                  General dissatisfaction with provision should follow the College\u2019s Complaints Policy.<\/span>\u00a0<\/span><\/p>\n

                                                                                                  Monitoring and Review<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                    \n
                                                                                                  • The academic board (or equivalent) will review this policy annually.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                      \n
                                                                                                    • Feedback from learners, staff, external examiners\/moderators, and awarding organisations informs updates.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                      \u00a0<\/span><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Purpose and Scope\u00a0 This policy outlines the principles, processes, and responsibilities governing assessment within the College to ensure fairness, consistency, transparency, and compliance with awarding-body, regulatory, and statutory requirements.\u00a0 This...","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"yoast_head":"\nAssessment Policy | BSMI UK<\/title>\n<meta name=\"description\" content=\"Assessment Policy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/britishschoolofmarketing.com\/zh\/assessment-policy\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assessment Policy\" \/>\n<meta property=\"og:description\" content=\"Assessment Policy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/britishschoolofmarketing.com\/zh\/assessment-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"BSMI UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BritishSchoolOfMarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T14:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/britishschoolofmarketing.com\/wp-content\/uploads\/2021\/12\/beds.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"969\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BritishSMI\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/britishschoolofmarketing.com\/#organization\",\"name\":\"British School of Marketing International\",\"url\":\"https:\/\/britishschoolofmarketing.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/BritishSchoolOfMarketing\/\",\"https:\/\/www.instagram.com\/bsmiuk\/\",\"https:\/\/www.linkedin.com\/company\/british-school-of-marketing-international-uk\",\"https:\/\/twitter.com\/BritishSMI\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/britishschoolofmarketing.com\/#logo\",\"inLanguage\":\"zh-CN\",\"url\":\"https:\/\/britishschoolofmarketing.com\/wp-content\/uploads\/2022\/03\/bsmi-logo-1.jpg\",\"contentUrl\":\"https:\/\/britishschoolofmarketing.com\/wp-content\/uploads\/2022\/03\/bsmi-logo-1.jpg\",\"width\":700,\"height\":700,\"caption\":\"British School of Marketing International\"},\"image\":{\"@id\":\"https:\/\/britishschoolofmarketing.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/britishschoolofmarketing.com\/#website\",\"url\":\"https:\/\/britishschoolofmarketing.com\/\",\"name\":\"BSMI UK\",\"description\":\"British School of Marketing International\",\"publisher\":{\"@id\":\"https:\/\/britishschoolofmarketing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/britishschoolofmarketing.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-CN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/britishschoolofmarketing.com\/assessment-policy\/#webpage\",\"url\":\"https:\/\/britishschoolofmarketing.com\/assessment-policy\/\",\"name\":\"Assessment Policy | BSMI UK\",\"isPartOf\":{\"@id\":\"https:\/\/britishschoolofmarketing.com\/#website\"},\"datePublished\":\"2025-11-17T06:39:59+00:00\",\"dateModified\":\"2026-04-02T14:48:55+00:00\",\"description\":\"Assessment Policy\",\"breadcrumb\":{\"@id\":\"https:\/\/britishschoolofmarketing.com\/assessment-policy\/#breadcrumb\"},\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/britishschoolofmarketing.com\/assessment-policy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/britishschoolofmarketing.com\/assessment-policy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/britishschoolofmarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Assessment Policy\"}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/britishschoolofmarketing.com\/zh\/wp-json\/wp\/v2\/pages\/6216"}],"collection":[{"href":"https:\/\/britishschoolofmarketing.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/britishschoolofmarketing.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/britishschoolofmarketing.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/britishschoolofmarketing.com\/zh\/wp-json\/wp\/v2\/comments?post=6216"}],"version-history":[{"count":3,"href":"https:\/\/britishschoolofmarketing.com\/zh\/wp-json\/wp\/v2\/pages\/6216\/revisions"}],"predecessor-version":[{"id":6279,"href":"https:\/\/britishschoolofmarketing.com\/zh\/wp-json\/wp\/v2\/pages\/6216\/revisions\/6279"}],"wp:attachment":[{"href":"https:\/\/britishschoolofmarketing.com\/zh\/wp-json\/wp\/v2\/media?parent=6216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}