{"id":356,"date":"2019-02-14T09:53:33","date_gmt":"2019-02-14T09:53:33","guid":{"rendered":"http:\/\/britishschoolofmarketing.com\/bsmi\/?page_id=356"},"modified":"2019-02-14T09:53:33","modified_gmt":"2019-02-14T09:53:33","slug":"style-guide","status":"publish","type":"page","link":"https:\/\/britishschoolofmarketing.com\/zh\/style-guide\/","title":{"rendered":"Style Guide"},"content":{"rendered":"<div id=\"fws_69d4afbaee1d9\"  data-midnight=\"dark\" data-top-percent=\"10%\" data-bottom-percent=\"10%\"  data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row top-level full-width-section standard_section\"  style=\"padding-top: calc(100vw * 0.10); padding-bottom: calc(100vw * 0.10); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\"><div class=\"inner-wrap\"><div class=\"row-bg  using-bg-color\"  style=\"background-color: #f2f2f2; \"><\/div><\/div><div class=\"row-bg-overlay\" ><\/div><\/div><div class=\"col span_12 dark left\">\n\t<div  class=\"vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding\"  data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding\"  data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\r\n    \t<div id=\"fws_69d4afbaeeb6b\" data-midnight=\"\" data-column-margin=\"none\" data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row inner_row  vc_row-o-equal-height vc_row-flex standard_section\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\"  style=\"\"><\/div> <\/div><div class=\"col span_12  left\">\n\t<div  class=\"vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding\"   data-t-w-inherits=\"default\" data-shadow=\"none\" data-border-radius=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-5 wpb_column column_container vc_column_container col has-animation\" data-cfc=\"true\" data-using-bg=\"true\" data-t-w-inherits=\"default\" data-shadow=\"none\" data-border-radius=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#d7aa5f\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"reveal-from-bottom\" data-delay=\"0\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #d7aa5f;\"><\/div>\n\t\t<div class=\"column-inner-wrap\"><div style=\" color: #ffffff;\" data-bg-cover=\"\" class=\"column-inner no-extra-padding\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 150px;\" class=\"divider\"><\/div><\/div>\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1550137889539\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>#D7AA5F<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t<\/div> \n\t\t<\/div><\/div>\n\t<\/div> \n<\/div><\/div>\r\n    \t<div id=\"fws_69d4afbaef306\" data-midnight=\"\" data-column-margin=\"none\" data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row inner_row  vc_row-o-equal-height vc_row-flex standard_section\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\"  style=\"\"><\/div> <\/div><div class=\"col span_12  left\">\n\t<div  class=\"vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding\"   data-t-w-inherits=\"default\" data-shadow=\"none\" data-border-radius=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h5>Colors<\/h5>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-5 wpb_column column_container vc_column_container col has-animation\" data-cfc=\"true\" data-using-bg=\"true\" data-t-w-inherits=\"default\" data-shadow=\"none\" data-border-radius=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#fed898\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"reveal-from-bottom\" data-delay=\"100\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #fed898;\"><\/div>\n\t\t<div class=\"column-inner-wrap\"><div style=\" color: #ffffff;\" data-bg-cover=\"\" class=\"column-inner no-extra-padding\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 150px;\" class=\"divider\"><\/div><\/div>\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1484677934273\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>#c62a41<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t<\/div> \n\t\t<\/div><\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-5 wpb_column column_container vc_column_container col has-animation\" data-cfc=\"true\" data-using-bg=\"true\" data-t-w-inherits=\"default\" data-shadow=\"none\" data-border-radius=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#b58536\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"reveal-from-bottom\" data-delay=\"0\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #b58536;\"><\/div>\n\t\t<div class=\"column-inner-wrap\"><div style=\" color: #ffffff;\" data-bg-cover=\"\" class=\"column-inner no-extra-padding\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 150px;\" class=\"divider\"><\/div><\/div>\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1550137742549\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>#B58536<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t<\/div> \n\t\t<\/div><\/div>\n\t<\/div> \n<\/div><\/div>\r\n    \t<div id=\"fws_69d4afbaef91e\" data-midnight=\"\" data-column-margin=\"none\" data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row inner_row  vc_row-o-equal-height vc_row-flex standard_section\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\"  style=\"\"><\/div> <\/div><div class=\"col span_12  left\">\n\t<div  class=\"vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding\"   data-t-w-inherits=\"default\" data-shadow=\"none\" data-border-radius=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-5 wpb_column column_container vc_column_container col has-animation\" data-cfc=\"true\" data-using-bg=\"true\" data-t-w-inherits=\"default\" data-shadow=\"none\" data-border-radius=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#8c6016\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"reveal-from-bottom\" data-delay=\"0\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #8c6016;\"><\/div>\n\t\t<div class=\"column-inner-wrap\"><div style=\" color: #ffffff;\" data-bg-cover=\"\" class=\"column-inner no-extra-padding\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 150px;\" class=\"divider\"><\/div><\/div>\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1484761569924\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>#333437<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t<\/div> \n\t\t<\/div><\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-5 wpb_column column_container vc_column_container col has-animation\" data-cfc=\"true\" data-using-bg=\"true\" data-t-w-inherits=\"default\" data-shadow=\"none\" data-border-radius=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ffffff\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"reveal-from-bottom\" data-delay=\"100\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #ffffff;\"><\/div>\n\t\t<div class=\"column-inner-wrap\"><div style=\" color: #b58536;\" data-bg-cover=\"\" class=\"column-inner no-extra-padding\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 150px;\" class=\"divider\"><\/div><\/div>\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1484859473293\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>#ffffff<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t<\/div> \n\t\t<\/div><\/div>\n\t<\/div> \n<\/div><\/div>\r\n    \t<div id=\"fws_69d4afbaf0072\" data-midnight=\"\" data-column-margin=\"default\" data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row inner_row standard_section\"  style=\"padding-top: 100px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\"  style=\"\"><\/div> <\/div><div class=\"col span_12  left\">\n\t<div  class=\"vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding\"   data-t-w-inherits=\"default\" data-shadow=\"none\" data-border-radius=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h5>Fonts<\/h5>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-10 wpb_column column_container vc_column_container col no-extra-padding\"   data-t-w-inherits=\"default\" data-shadow=\"none\" data-border-radius=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1550137924208\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>Merriweather<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<h3 style=\"font-size: 30px;color: #0a0a0a;text-align: left;font-family:Merriweather;font-weight:400;font-style:normal\" class=\"vc_custom_heading\" >A B C D E F G H I J K L M N O P Q R S T U V W X Y Z<\/h3><h4 style=\"font-size: 30px;color: #0a0a0a;text-align: left;font-family:Merriweather;font-weight:400;font-style:normal\" class=\"vc_custom_heading\" >a b c d e f g h i j k l m n o p q r s t u v w x y z<\/h4>\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1550137955678\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>Merriweather Bold<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<h3 style=\"font-size: 30px;color: #0a0a0a;text-align: left;font-family:Merriweather;font-weight:700;font-style:normal\" class=\"vc_custom_heading\" >A B C D E F G H I J K L M N O P Q R S T U V W X Y Z<\/h3><h4 style=\"font-size: 30px;color: #0a0a0a;text-align: left;font-family:Merriweather;font-weight:700;font-style:normal\" class=\"vc_custom_heading\" >a b c d e f g h i j k l m n o p q r s t u v w x y z<\/h4>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding\"  data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"#D7AA5F Colors #c62a41 #B58536 #333437 #ffffff Fonts Merriweather A B C D E F G H I J K L M N O P Q R S T U V...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.6 (Yoast SEO v16.6.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Style Guide | BSMI UK<\/title>\n<meta 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