{"id":1419,"date":"2020-05-11T13:42:15","date_gmt":"2020-05-11T13:42:15","guid":{"rendered":"https:\/\/www.britishschoolofmarketing.com\/?p=1419"},"modified":"2022-07-11T12:30:37","modified_gmt":"2022-07-11T12:30:37","slug":"the-impact-of-covid-19-on-international-student-recruitment","status":"publish","type":"post","link":"https:\/\/britishschoolofmarketing.com\/it\/the-impact-of-covid-19-on-international-student-recruitment\/","title":{"rendered":"L'impatto di COVID-19 sul reclutamento di studenti internazionali"},"content":{"rendered":"
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Around the beginning of 2020, UK universities were exuberantly celebrating the start of new post-study work guidelines which would have enabled international students to continue studying in the UK for two more years once they graduate.<\/p>\n

With the outlook being very positive, this meant that the UK government\u2019s 2019 International Education Strategy which had projections for up to 2030 felt achievable \u2013 from 460,000 international enrolments between 2010 and 2018 to 600,000 enrolments by 2030.<\/p>\n

Then the coronavirus pandemic started to get worse, bringing those plans to a grinding halt.<\/p>\n

International Student Recruitment Challenges in the age of COVID-19<\/h4>\n

Over half of the world\u2019s learners are now affected by the impact coronavirus has had \u2013 that\u2019s a staggering 890.5 million students around the globe.<\/p>\n

With school and university closures increasing in many countries on a massive scale, concerns about the impact of future international student enrolments, and ultimately, how cash flow will get affected are very high on university managements\u2019 agendas.<\/p>\n

While international student recruiters and agencies have been well-versed in the past in regards to dealing with political and economic uncertainties due to events like the 97\u2019 East Asia currency crisis, 9\/11 attacks, 2003 SARS outbreak or the 2007-8 global financial crisis, for instance \u2013 the challenges brought about by COVID-19 are of a completely different nature, and unlike any global political or economic event they have dealt with in the past.<\/p>\n

The UK is actually more exposed than other major international study destinations like Germany, Canada or the US, when it comes to annual new international student recruitment. The UK is a hotspot for pathways into universities, top-ranking business courses, undergraduate courses, pathway courses and more.<\/p>\n

Data gathered in a 2018-19 report from the Higher Education Statistics Agency in the UK revealed that over half of international students studying in the UK were new enrolments \u2013 249,080 (56%) were new enrolments out of the total 448,670 international students. UK universities are now facing grave challenges in keeping up with this figure due to the impact COVID-19 has had.<\/p>\n

We recently conducted a survey of our own to assess the impact coronavirus has had \u2013 where international student recruitment agencies working with us from around the globe revealed how student recruitment has been affected across a variety of factors:<\/p>\n

Italia<\/b><\/p>\n